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  • Mark Roberts

THE HUMAN EXPERIENCE

Updated: Jul 29, 2021

As we navigate our way in this new virtual and hybrid world of experiential, let’s take a step back to understand how the fundamentals of human engagement are as important now as ever, and how to integrate those truths in your virtual events to elevate engagement:

  1. CREATE COMMUNITY

  • Humans are at our best when we collaborate around a common goal. Invite your audience to participate in the content and find creative ways to include them in the presentations. Giving your audience as many ways as possible to provide feedback and shape the journey will create a sense of community.

  1. TELL A STORY

  • Storytelling is an essential part of being human. Stories allow us to share information in a way that creates an emotional connection and because stories create an emotional connection, we can gain a deeper understanding of each other’s experiences. Weaving a story through-out your experience will not only increase engagement, but it’s also an effective tool to hammer home core messaging and leave your audience with a narrative to remember.

  1. FACILITATE CONNECTIONS

  • Humans are social beings, we want to connect and grow our community. Providing creative ways to engineer social interaction will add unmeasurable value to your virtual experience. Remember that in physical life, connections made are often serendipitous, think about how this can translate in the virtual life.




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